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X CEO Linda Yaccarino is unexpectedly sweeping intoCES 2025for a keynote.
The chat comes after a tumultuous couple of years at the head of the struggling social media platform.
CES, which invited Yaccarino to speak, pitched her as something of a resilient innovator.
What that vision is, though, is hard to define.
In fact, the platform has become more closed off and fertile ground fordangerousmisinformation.
At a more practical level, the companyhas reportedly lost 72% of its value.
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Still, Yacarrino’s chat might be more compelling now than even three months ago.
I don’t expect Yacarrino to address any of this directly.
Enjoy the show at CES 2025.
