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Adobes new agentic AI actively takes on full tasks, not just bits of larger projects.
It can suggest edits inPhotoshopand make them happen with a click.
They will even use them to produce a full sales pitch.
Adobe isnt wrong when it says this could significantly shift how people carry out these projects.
But it’s also a moment fraught with uncertain implications.
Its easy to tell ourselves were still in control.
That were just tweaking what the machine gives us.
Creative business
Adobe says this isnt about replacing creativity but amplifying it.
The AI isnt the artist; its the assistant.
And in many ways, thats true.
It cant feel the rush of a good idea or the gut instinct that something just works.
It doesnt daydream in the shower or scribble storyboards on napkins.
In a business context, speed and cost often win out.
Uncertain visions
This isn’t happening today or tomorrow or even next year.
There are still a thousand tiny decisions that only a human can make, or at least make well.
The inevitable mockery and outrage that greets attempts to delegate creative tasks to AI fully makes that clear.
Remember the adGooglehad for the Olympics suggesting a little girl use AI towrite a fan letter?
There’s a reason Google had to answer a lot of questions about the point of that ad.
Theres still a soul in the work.
But the slope is starting to feel a little slippery.
Sometimes, they’re the only things worth remembering.
Creative future
Adobe does seem to get this.
They describe how these tools are transparent, responsive, and in service of creative goals.
And for now, that feels mostly true.
you’ve got the option to reject suggestions.
you’re free to still do things the long way.
Youre not being forced to hand over the reins.
It still feels like a potential cultural shift as much as a technological one.
Thats great for productivity.
Maybe less great for careers built on the slow, joyful chaos of making stuff.
Agentic AI is not the death of creativity, but it might constrain its presence without conscious effort.
If ideas come from prompts and output comes from agents, humans will mostly be there to sign off.
That doesnt have to happen.
These tools can be incredible if we use them intentionally.
They can give beginners a head start and help pros focus on what matters most.
They can democratize design and storytelling in ways weve never seen.
