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Its frustrating, especially if it’s a piece of content you were looking forward to watching.
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What are geo-restrictions?
As the name suggests, geo-restrictions (or geo-blocks) restrict access to online content based on geographical location.
Simply put, geo-blocking means that your region/country dictates what content you have access to.
One of the most prominent tools streaming platforms use to geo-restrict content for users is checking their IP address.
It’s an indicator of your gear’s physical location, after all.
It’s also what makes it possible to send and receive information on the Internet.
It’s also worth noting that streaming isn’t the only industry where geo-restrictions are a common practice.
Online stores, news outlets, music streaming services, and even oppressive governments employ geo-restrictions.
Why do streaming services employ geo-restrictions?
Furthermore, broadcasting rights differ from one location to another.
It can be Netflix in the US andAmazonPrime Video in India.
This means that Netflix India cannot haveFriends.
They agree to protect copyrights and prevent the illegal distribution of copyrighted content.
There could be serious repercussions if streaming services fail to adhere to these agreements.
They might have to dish out massive fines or even deal with multimillion-dollar lawsuits.
So, to comply, streaming services rely on geo-restrictions to keep content portioned up by region.
Another reason streaming services geo-restrict content is to target separate markets.
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