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For established players,digital transformationisnt just an option - its a lifeline.
Group Chief Strategy Officer, UK&I, at dentsu.
However, this antiquated way of thinking is not in line with todays reality.
Why Data is the Cornerstone of Transformation
No good decision is made without data.
Every business operating in todays digital world knows its value.
In todays landscape margins are tight and mistakes are costly.
Knowing your audience inside-out could be the difference between a transformation that soars and one that stumbles.
This is why human-led data-driven insights should be the guiding force behind any business transformation.
Often, marketing teams are light years ahead when to comes to using such insights.
This is because their success depends on knowing exactly what makes customers tick.
After all, a campaigns success is reliant on understanding the people it is trying to reach.
Imagine a global fashion retailer struggling to stay competitive in a rapidly shifting market.
But the data’s impact doesnt stop there.
Businesses should adopt an approach of agile resilience to be better prepared for whatever comes next.
This keeps every transformation initiative aligned with the end goal, even as market conditions shift.
As new technologies emerge, so do new ways to track success.
Leaders undertaking business transformation projects should remain inquisitive and look beyond traditional metrics.
For example, an ice cream brand might choose to incorporate data on weather patterns.
However, its important to recognize that business transformation is an ongoing process.
The future belongs to businesses that dare to evolve.
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The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
