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The now long-timeAppleCEO is gracious, smart, and as close to a human sphinx as you could imagine.

He rarely drops major news, either casually or when the media are grilling him.

Tim Cook and Lance Ulanoff

Cook did not disappoint inhis latest wide-ranging interview with Wired’s Steven Levy.

It’s not a discussion they’ve been having on the Apple Campus.

“We never talked about charging for it,” Cook told Levy.

Apple could simply raise the prices on them to cover the cost of building and supporting Apple intelligence features.

Vision Pro realities

Apple has been mum onVision Prosales.

Cook didn’t speak directly about sales performance, but he’s still bullish about the headset.

I think, though, he may have acknowledged that the pricey wearable is not for everyone.

Levy asked aboutMeta OrionandSnap AR glasses.

I think the market cannot wait to try out those next form factors.

The Apple-Tim Cook love affair is still very much alive.

Cook said he loves the job and can’t imagine his life without it.

“We have research going on.

I think it will likely be Apple Silicon for many years to come, though.

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