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At this price, it’s also cheaper than its Nikon rival.
I’ve covered that in more detail below.
The Sony A7 IV camera sitting on a wooden bench
Even though rumors abound of a potential new model, this hybrid powerhouse is still an amazing buy.
Is the release of a new model imminent?
Price cuts on soon-to-be superceded models are also one of the more reliable indications for imminent releases, too.
The Nikon Z5went as low as $999 just before the second-generation model was announced this past month.
It’s likely the new model will be much pricier than today’s deal at Adorama, however.
