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If I were in charge ofSonos, my earworm would be Black Eyed Peas’Where Is The Love?
These aren’t the cheapest prices we’ve ever seen for these Sonos products.
Sonos Era 100 smälter in i alla miljöer
But this is a permanent price reduction, not a promotional discount or retailer loss leader.
And that means Sonos needs to persuade new people to buy into its ecosystem.
one of the best tools in Sonos’s toolbox is price.
Even before the app problems we felt that these two products were a little overpriced.
Similarly, we felt that theSonos Raywas “middle of the pack for value”.
At these newly reduced prices, both products are much more compelling.
