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Amidst the AI hype climate, businesses have been eager to invest in emerging technologies that promise the world.
SVP and CTO at WP Engine.
The AI Paradox: ROI vs. FOMO
ROI must be the central factor in AI investment decision-making.
These circumstances high costs and low success rates make prioritizing business needs and ROI critical.
The early surge of businesses racing to adoptAI chatbotsis a prime example.
More than the technology itself, this failure underscores the critical importance of businesses putting appropriate guardrails in place.
While removing features like top genres, the music streaming giant opted to add experiences like an AI-generated podcast.
Businesses must ask themselves: is this AI use case truly adding to the customer experience?
Investments must prioritize functionality and customer needs over hype.
By focusing on thoughtful, ROI-driven AI adoption, businesses can avoid costly mistakes and improve outcomes.
There are many examples of how AI brings clear value-adds when implemented strategically, especially inecommerceand content.
In 2012, 35% of purchases on Amazon came from product recommendations.
Google has utilized AI since 2015 to process and provide more relevant search results.
Starting with the pain point such as low conversion rates and answering with AI empowers better business outcomes.
Thoughtful AI integration has the potential to revolutionize industries, and in some cases, already has.
We’ve listed the best sales pipeline software.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
