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For smartphone manufacturers, competing withApplemust feel like bringing a knife to a gunfight.

What, then, are Apples rivals to do?

A OnePlus 13 side-by-side against an iPhone 14 Pro

iOS 18 partially improved the messaging experience between iPhone and Android users

Thats something that Android devices have always struggled with.

Another thing is the sharing of live photos, Xu continued.

Thats because were using the latest format to package live photos.

An iPhone on a blue and green background showing an RCS message conversation

iOS 18 partially improved the messaging experience between iPhone and Android users

These are all the efforts were putting in to build a bridge between OnePlus products and the iOS ecosystem.

We don’t want to build an ecosystem that shuts the door for other customers.

Apple wont willingly open up itsoperating systemto rival software developers (and why would it?

In terms of R&D, this is the most effective and efficient way to stack the components.

So, maybe thats why were seeing more and more similarly designed phones.

There is reasoning behind that.

Thats why theres consistency across theOnePlus 10 Pro, the11, the12, and now the13.