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Our ownJohn-Anthony Disottocalls Apple Intelligence “a fever dream” that perhaps Apple might like to forget.
In some ways, they’re all right.
Apple CEO Tim Cook delivers remarks before the start of an Apple event at Apple headquarters on September 09, 2024 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)
Apple is the most credible tech company on the planet.
But my disappointment is rooted in something far deeper and more disturbing than just Siri.
I wrote in detail about its numerousbrain transplantsandspeech updates.
Conversations with Siri: Me: “Why?”
Siri: “I don’t know.
Frankly, I’ve wondered that myself.”
You handle this."
Anything more complex than “Hey Siri, play my Pump Up playlist” is handed over to ChatGPT.
It would be the intelligent assistant you dreamed of.
An AI that, with your permission, could see all on yourbest iPhoneand on its screen.
I believed because, like so many others, we believe in Apple.
When they were magical
Apple is a special company.
It all but appropriated the word “magical.”
Nobody launched products like Apple.
No company has the aura.
Its chief executives are mythical creatures.
Yes, I appreciate the transparency.
I’ve worked on many projects that took longer than I anticipated.
It’s hard to tell your boss: this will be delayed.
For Apple, it had to share the news with almost a billion users.
Apple’s not great at apologies.
15 years ago, the late Steve Jobs heldan apology, non-apology press conferenceto explain away “Antennagate.”
He never exactly apologized and did his best to minimize the issue and encourage reporters to move on.
It’s not that Apple is incapable of admitting fault.
This was unheard of.
Similarly, I did not take Apple Intelligence promises with a grain of salt.
I did have some frustration and tried,in my own way, to cajole Apple into action.
Even though Apple operates in secret, rumors and leaks are surprisingly precise about future activities.
And for the longest time, they had the big Siri reveal pegged to iOS 18.4.
When that didn’t come,I was confused.
That’s when it finally sunk in.
Apple’s not special.
It’s just a great company that often delivers great things.
And sometimes it doesn’t and we have to accept that.
