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Shoppers also favor Amazon for food and beverages, where Temus match rate is the lowest.
It also maintains an advantage in consumer trust, partly due to its robust review system.
The average Amazon product has around 50,000 reviews, while Temu listings typically have only 1,500.
While Amazon also faces issues with fake reviews, its enforcement measures are more transparent.
Ultimately, Temus ability to compete with Amazon depends not just on lower prices but also on building credibility.
While deep discounts attract budget-conscious shoppers, trust and reliability remain crucial for long-term consumer preference.
