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Every year, the end of Autumn marks a period of major sales.
But does it, really?
Head of Data & Analytics at Oxylabs.
What is a fake discount?
We were especially interested in Black Friday 2024 and the discounts offered on this particular day.
All others occurred on the marketplaces fleetingly, sometimes being listed for a few days only.
The cell phones category saw the least violations 65% of cases.
Seeing these numbers, we wondered how tech categories compare to non-tech ones.
It roughly confirms that tech products are more susceptible to fake deals a suspicion already raised by previous research.
At this point, we can draw two conclusions.
Legal yet exploitative?
The consumer utility
Thus, we witness a huge gap in legal regulation, at least in the US.
The remaining 73% of tech deals were not saving consumers any money.
Moreover, it has already been observed in other countries.
Unfortunately, legal regulation alone is not enough to protect consumers.
AI toolsmake it easier for sellers to perform complex pricing manipulations.
Unfortunately, manipulative discounts aren’t the only trap awaiting online shoppers in 2025.
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The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
