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TCLhas surpassedLGin sales in the premium TV market, taking second place overall behindSamsung.

LG’s premium power so far has all been in OLED.

Sony Bravia 9 backlight demo showing images on screen and on raw backlight

If you want a flagship OLED TV such as the LG G4 (pictured), you’ll have to compromise on a much smaller size than you would for a flagship mini-LED TV.

So, what caused such a huge shift in sales?

Why are people steering away from thebest OLED TVsand instead opt for mini-LED sets instead?

So, if mini-LED TV manufacturers are aggressive on price, why doesn’t OLED compete?

Graph showing premium TV market share 2023 vs 2024

If you want a flagship OLED TV such as the LG G4 (pictured), you’ll have to compromise on a much smaller size than you would for a flagship mini-LED TV.

mini-LED TV seems to be leaning more in favor of the latter.

Hisense 55-Inch Class U8…

TCL - 65" Class QM8-Series 4K…

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TCL 98-Inch QM6K QLED 4K…

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Image of Jones the cat from the movie Aliens, shown on the LG G4 OLED TV. A floor lamp emitting blue light is to the right of the TV.

If you want a flagship OLED TV such as the LG G4 (pictured), you’ll have to compromise on a much smaller size than you would for a flagship mini-LED TV.

LG - 42" Class C4 Series OLED…

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LG 55-Inch Class OLED evo G4…