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Targeting EU citizens based on their political views is illegal.
This is thefinal verdictfrom the European Data Protection Supervisor (EDPS).
“Since Cambridge Analytica, it is clear that targeted ads can influence democracy.
Using political preferences for ads is clearly illegal.
Nevertheless, many political players rely on it and online platforms take almost no action.”
Despite this targeted campaign, however, EU members stillcan’t agree on the Chat Controlproposal.
On December 12, 2024, the bill failed yet again to attract the necessary support.
Yet, you must consent to the shared material being scanned before being encrypted to keep using the functionality.
