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And I’ve been in every entertainment business there is," Zelnick said.

“We want to maintain the anticipation and the excitement.

Lucia looks at the backseats of a car

We have competitors who will describe their release schedule for years in advance.

We don’t always get it right.

But that’s what we’re trying to do.”

Strauss Zelnick on Grand Theft Auto VI, Mobile Gaming - YouTube

“Rockstar Games seeks perfection in what they do.

Perfection is a pretty high bar.

It takes a long time,” he added.