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As technology evolves, cybercriminals are finding ever more sophisticated ways to exploit it.

And withAItechnology evolving at breakneck speed, deepfakes are becoming increasingly convincing and accessible.

It goes without saying that the challenge of defending against deepfakes is growing.

Director of Technology at Sharp UK.

In one reported case, this tactic successfully duped an organization into wiring $243,000 to a scammer.

Beyond financial scams, deepfakes can destabilize organizational trust.

The growing accessibility of deepfake tools

The increasing availability of deepfake technology is compounding the threat.

What was once the domain of advanced technical experts is now within reach of less-skilled attackers.

As a result, organizations of all sizes are at risk.

Right across the country, basic cyber security practices are too often ignored.

Unsurprisingly, only a third of UK employees are confident that they could even spot a cyber threat.

A combination of advanced technologies, improved security protocols, and targeted employee training can significantly reduce the risks.

Modern tools and techniques are advancing to counter the rise of deepfake manipulation and enhance identity verification.

To strengthen security further, dynamic multi-factor authentication (MFA) is becoming essential.

These innovations are critical in combating deepfake threats and safeguarding digital trust.

Awareness programs for employees are key to this.

The deepfake threat is constantly evolving, so training must be ongoing.

Incorporating the latest examples and trends into educational sessions ensures employees stay informed and prepared.

Building a proactive defense

Defending against deepfakes requires more than reactive measures.

Organizations must adopt a proactive approach that combines robust technology, comprehensive training, and a culture of vigilance.

With deepfake tools becoming easier to use, attackers may begin focusing on companies they perceive as less prepared.

The UK has one of the worlds most advanced digital economies which relies on having a secure digital infrastructure.

The key is to act now and stay one step ahead of the ever-evolving cybercrime landscape.

We’ve featured the best encryption software.

The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.