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For music lovers, December means just one thing Spotify Wrapped.
You’ve probably spent the weekend listening to your personal yearly playlist.
There’s a catch, though.
Spoiler alert, every punch in of data scraping is creepy.
Spotify has done an amazing job of marketing surveillance as fun
The 2015 attempt didn’t quite pick up.
Now, two years later, the popularity of Spotify Wrapped doesn’t show signs of stopping.
These have been all powered bySpotify’s latest AI features.
Relying on AI algorithms to generate recommendations isn’t certainly nothing new for Spotify or similar streaming services.
“So, Spotifys existing data collection practices could end up expanding,” she added.
Of course, the biggest numbers are made of usage data.
There is also a large amount of usage data you give away even without realizing it.
This includes information on the gadget you use, your cookie data, and even your IP address.
This is exactly why the issues with AI scraping have often generatedbacklash amongst social media users over privacy concerns.
Spotify also actively shares your data with third-party vendors for commercial purposes.
Once data is shared externally, Spotify loses full control over how it is handled.
This, according to Dias, also increases the risk of misuse and mishandling.
Data sharing makes our information vulnerable to security risks such as data breaches, too.
Can you avoid Spotify’s data tracking?
That said, there are still some steps you might take to enjoy a more private Spotify experience.
Dias from Incogni then suggests limiting data sharing as much as you’re able to.
She also recommends restricting Spotify access to unnecessary data like location.
The latter even announced its ownWrapped-like recap featurethis year, too.
The question is, are you willing to give up the perks of intelligent music personalization?
