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An ad needs something special to draw my attention to the actual product or service being pitched to me.
Spotify thinks AI can help businesses overcome ad apathy.
The company just launched a feature called Gen AI Ads for businesses using its Ads Manager platform.
Gen AI Ads enables businesses to create audio ads with AI help from top to bottom.
you could see how it works below.
Audio wallpaper
Spotify’s offer makes sense since advertising is key to its revenue.
For a smaller business, especially, advertising can cost resources in short supply.
I can see it as a huge deal for scrappy entrepreneurs trying to reach new audiences.
But just because you’re free to make an ad doesn’t mean it will be good.
Even a competent or outright brilliant ad doesn’t guarantee sales.
Because, lets be honest, most ads are already annoying.
Spotify can claim that AI ads are produced creatively, but creativity isnt preloaded in an AI model.
I suspect most AI ads will be just audio wallpaper.
The example from Spotify doesn’t make me feel like my current coffee routine needs improvement.
It’s just audio wallpaper.
That may drive up the cost of those voiceovers and set a new tier for advertising costs.
Ultimately, nobody likes ads, even if we tolerate them.
Ironically, that could work out very well for Spotify.
Because whats the fastest way to get rid of ads on Spotify?
I dont think AI ads are a bad idea.
Theyre just not a magic bullet for businesses.
Lower-cost barriers are a big deal, and they sound decent enough.
AI can help polish a diamond, but it cant make one out of a chunk of concrete.
