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Samsunghas a new plan to put AI tech in your hands, though not via drone delivery.
On paper, it sounds great.
You can subscribe to devices like Samsung’s new AI companion robot called Ballie.
You get shiny new tech, Samsung gets a predictable cash flow, and everyone walks away happy.
But will it catch on?
That depends on a few things.
First, theres the question of pricing.
Second, theres the whole ownership vs. rental mindset.
The hardware subscription model lets you rent devices like phones, tablets, and robots.
It’s like leasing a car in some ways.
For instance, you’ve got the option to upgrade to new models without selling old devices.
Then, if they like it, they may be more willing to fork over the cash.
AI anticipation
Samsung isnt starting from scratch here.
The AI Subscription Club actually began last year as a rental program for home appliances in South Korea.
For some, thats exciting.
For others, its a bit dystopian.
Either way, its clear Samsung sees subscriptions as part of its future.
For now, the AI Subscription Club is sticking close to home, rolling out in South Korea first.
