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There seems to be a rather large elephant in the room of the smartphone industry right now.

It took the internet eight years to get to that figure," said Bizon.

The Samsung Galaxy S24 Ultra with S Pen drawn, demonstrating Circle to Search

Circle to Search on the Samsung Galaxy S24 Ultra

So [thats the] number one aim.

But we also need to demystify it, right?

Because AI means a million things.

Galaxy Unpacked 2025

Galaxy AI was a key feature of Samsung’s latest Galaxy Unpacked showcase

Look around today [at MWC].

What we’re saying is: AI makes the mundane easier.

It makes you more creative, giving you back time to do the things you love.

One UI 7 running on the Samsung Galaxy A56 and Samsung Galaxy A36

The mid-range Samsung Galaxy A56 and Galaxy A36 launched with AI last week

Those are principles that will sit below every single product we bring to market.

AI is Samsungs hero messaging, but its a matter of synergy, not prioritization.

If you think about hardware and software, they work together, Bizon told me.

That’s all about saving time.

And thats the important thing.

Working in a way where technology works for you rather than you working for technology.

Galaxy AI compatibility now covers everything from the high-endSamsung Galaxy S25 Ultrato the mid-rangeGalaxy A55.

We’ve got over 5 million people using Galaxy AI on a regular basis in the UK.

AI for All is really important to us, Bizon explained.

Everybody has a chance to use AI.

Whats more, the figures behind AI arent all bad.

Now theyre crucial to the global economy.