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Meanwhile, separate rumors have given us our first glimpse of when an iPhone foldable could finally land.

Later in the clip the owner of a new iPhone asks “what’s new?”

People holding iPhones in a queue

A new Samsung ad mocks the same-y-ness of Apple’s recent iPhones

to which a fellow shopper says “who cares?”

There’s also a plug for some of the AI-powered image enhancing tools available on Samsung phones.

Near the end, the tagline “Nobody should wait for innovation” appears on screen.

Three years to wait

If you take a stab at fit in, you wont stand out.

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