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Samsunghas revealed the US pricing for its 2025OLEDTV range and, surprisingly, they’re cheaper thanLG’s OLEDs.

The QS700F will cost $699.99 at launch.

The Samsung S95F TV showing an image of a bright butterfly

The Samsung Frame Pro

In ourLG C5 review, we gave it five-out-of-five stars thanks to its all-around versatility and performance.

So naturally, Samsung needed to answer in some way.

By undercutting LG’s prices, it has directly laid a challenge and given viewers another OLED TV choice.

Samsung Frame Pro with sunset on screen

The Samsung Frame Pro

Even more surprising is that Samsung’s 2025 OLEDs are cheaper than their 2024 predecessors!

The Samsung S95F already has the potential to be one of thebest OLED TVsof 2025.

Still, it’s frustrating that Samsung won’t confirm which panels are used for the S90F series.

Samsung S90F with plants on screen

Just what OLED panel type will the Samsung S90F (pictured) use?

It’s interesting to see Samsung directly undercutting its main rival on prices.

If anything, this could encourage LG to drop its prices in an attempt to win over customers.

Either way, it’s great news for TV buyers.

The Samsung S95F TV showing a night scene, with two very dim reflections visible in the darkness

The Samsung S95F is shaping up to be one of 2025’s most impressive TVs from our brief hands-on testing.