Roku fans are furious with a new ad shown before you even see the home screen – it's a test for now, but it's not a good sign of things to come

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Disgruntled users are turning to online forums to describe what’s going on and to express their displeasure.

Roku has confirmed that this is no accident, but it’s not necessarily a permanent addition.

Roku users are having a, ahem, moan-a about unwanted ads.

Roku isn’t alone here, of course.

As one Roku owner put it inr/Roku: “Why does everything have to start sucking so much?”

Roku users are having a, ahem, moan-a about unwanted ads.