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Few other communication tools have as much reach as SMS.
Many consumers like SMS because they know it will work on anysmartphonetheir family and friends are using.
But while the first SMS was sent in 1992, little has changed about the technology in that time.
So, what comes next?
VP of Marketing for EMEA at Twilio.
Now is the time for brands to seriously consider this channel, especially given its advanced capabilities.
Interactive, shoppable moments: What differentiates RCS from SMS is its ability to deliver more visually compelling content.
This all makes for a more expansive form of communication.
RCS messaging also supports dynamic features like buttons, carousels, and other interactive elements.
This includes options for suggested replies and call-to-action (CTA) buttons that streamlinecustomerinteractions.
This creates a seamless, shoppable experience with little barriers to purchase, significantly improving customer interaction and conversions.
This in turn leads to greater response rates and improved customer engagement.
A broad reach: With RCS, there are no barriers to entry.
Even if a users gadget doesnt support RCS, the message will automatically be sent as an SMS.
Improved deliverability: RCS also has improved deliverability compared to SMS.
This means brands can stay agile, allowing them to track and analyse message effectiveness and optimize communication strategies.
We’ve compiled a list of the best content marketing tools.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
