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AI conversational search enginePerplexityis getting as ruthless in its marketing as the judges inSquid Game’s eponymous game show.
The company has introduced a major celebrity-driven ad campaign featuringSquid Gamestar Lee Jung-jae and some jabs atGoogle.
The 90-second spot above portrays Jung-jae playing a game very similar to the Squid Game.
First, he must figure out how to get coffee stains out of a white shirt.
Realizing that sifting through articles for answers isnt going to cut it, he panics and asks Perplexity instead.
Using its voice model, the AIchatbotprovides him with clear, step-by-step guidance.
He next has to ask Perplexity how to make cheese stick to pizza.
The campaign is also part of a yearlong partnership between Perplexity and Artist United, which Jung-jae co-owns.
Artist United has also integrated Perplexity into its daily research and content creation operations.
Whether Google has the glue to fill in those cracks after making pizza is an open question.
