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Despite the widespread adoption of Customer Relationship Management (CRM) systems, many organizations struggle with dissatisfaction.
The report highlights that satisfied CRM users outperform their counterparts in key areas like lead generation and pipeline management.
Even with high dissatisfaction, many businesses feel trapped in their current CRM setup.
The complexity of many CRM systems further compounds this issue.
Sales and marketing leaders have a unique challenge of running dual functions.
This means its even more important that their tools work for, rather than against them.