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L’Oreal has launched a new hair dryer designed to blow away the competition.

The windspeed part is easier to grasp, and certainly sounds impressive.

L�Oreal Airlight Pro hair dryer

That’s equivalent to a Category 4 hurricane which sounds like a very rousing morning styling routine.

The AirLight Pro is now availableexclusively at Ulta, priced at $475.

Full review to follow.

L’Oreal Airlight Pro hair dryer

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