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The study found older adults are particularly susceptible to AI-generated deception.

Social media platforms were highlighted as major sources of deepfake content.

AI deepfake faces

Bud added even when people suspect a deepfake, most take no action.

Only 20% of respondents said they would report a suspected deepfake if they encountered one online.

Its down to technology companies to protect their customers by implementing robust security measures," he said.