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What if we’re considering theApple Intelligenceproblem backwards?Apples AI plans seem to be in shambles.
The problem is with AI.
Craig Federighi at Apple’s WWDC 2024, before the iPhone 16 launch
The original iPhone launched without GPS for navigation or video recording on the Camera app.
EvenApple Vision Pro, a product that underwhelmed critics, offered a fully-baked experience.
And Vision Pro is the most highly-criticized Apple product in recent memory, well before Apple Intelligence imploded.
Craig Federighi at Apple’s WWDC 2024, before the iPhone 16 launch
For longtime Apple users, it felt wildly out of character for the company.
That move set off some warning bells.
Then, the iPhone launched, and billboards worldwide were plastered with marketing for Apple Intelligence.
Craig Federighi at Apple’s WWDC 2024, before the iPhone 16 launch
The new AI was the standard-bearer for the phone, the OS, and the whole company.
Never heard of it.
But the Apple Intelligence features weren’t there!
Ask your friend for professional advice, not your iPhone
The features being advertised were mostlyComing Soon.
Even today, I cant tell you how much of thatSoonhas actually arrived.
It has always been unclear what is really coming soon and what will be coming in the distant future.
Ramsey relies on Apple Intelligences interpretation of a character to decide whether to accept a part.
When I saw those commercials, I felt kind of bad for Ramsey.
I hope not because those are terrible reasons to use AI.
Apple launches polished products that are ready to impress.
There has rarely been a less impressive product than artificial intelligence on smartphones.
That was a fundamental promise of AI.
Even the most basic AI feature isnt just bad; its horrifying.
TheApple Intelligence headline summary tool created fake headlinesthat were the complete opposite of the truth.
When AI is spreading lies, it isnt just a bad feature we should ignore.
Its a harmful feature that we must combat.
We may have literally dodged a bullet.
Why is that not obvious?
Forget about the rat race of cheering for Apple to succeed or fail.
Forget about the market frustration over a lack of innovation.
