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OpenAI’s minute-longChatGPTspot, which TechRadar’sJohn-Anthony Disotto has also written about.
Finally, with just 20 seconds left, we hear someone ask an AIchatbotto summarize… er… something.
The request audio started overlapping so I couldn’t tell who was asking what.
One has to wonder if anyone at OpenAI even understands people.
The on-screen text says, ‘All progress has a starting point.
The spot ends with ‘ChatGPT’ in a large font, and then the OpenAI interwoven icon.
We’re creating something new here.
Let’s be mysterious, charismatic, obtuse even.
Everyone will love it and remember it."
Perhaps ChatGPT watched it and said “I see a series of dots and many moving images.
This all represents ChatGPT (me).”
And they did one of confusion.
One has to wonder if anyone at OpenAI even understands people.
I’d argue that story-telling is a good rule of thumb for almost any TV commercial.
Google’s Pixel ad, entitled ‘Dream Job’, was sneaky.
From this point forward, though, Google cleverly blends product utility and emotion.
Google cleverly blends product utility and emotion.
Each job experience he relates is actually about raising his daughter.
The whole two-minute spot is heartwarming.
Gemini eventually asks, “When it comes to work, what motivated you?”
He answers, “I guess, knowing that people can depend on me.”
Oh, but Google and Gemini are not done.
Naturally, the daughter turns back and runs to the car to give her dad one more hug.
This is a commercial about AI, right?
So why am I crying?!
Does Google get us?
By focusing on our shared humanity, the ad made Gemini Live feel like something a human would use.
If you’re a parent, the ad’s theme probably hits you like a gut punch.
The problem is, the ad OpenAI delivered gave us nothing to think about it.
It was about as inhuman and dispassionate asHAL 9000.
Make them want to try it.
Make them remember by imprinting an emotional note they won’t soon forget.
Based on these ads, Google gets us, OpenAI does not.
And that’s why Google Gemini may ultimately win this AI race.
