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So following in its footsteps was never going to be an easy task.

The S95Fs screen showed a marked improvement in this.

The Samsung S95F TV showing a bird, with a very slight reflection haze next to the bird�s head

You need a hawk’s eye to spot negative impact on the Samsung S95F’s black tones from the reflection at the top-center of the screen here.

But now the downsides have been massively reduced too it’s very impressive.

I was glad to see that elsewhere the S95F maintained everything that made the S95Ds picture great.

Colors were bold, vibrant and dynamic; textures were true-to-life; and contrast was excellent and well balanced.

The Samsung S95F TV showing a dark scene from The Batman

The Batman maintains strong shadow detail, despite the two reflections at the top trying to muscle in.

And of course, black levels and shadow detail was improved over the S95D.

But whatever size, its only excited me to try out the S95F in full.

Will it be a TV of the year award repeat?

The Samsung S95F TV showing a night scene, with two very dim reflections visible in the darkness

Note the two small reflection haze ‘pools’ of light – one near the top to the left of center, one in the top-right corner. Instead of hard lights being reflected, they’re barely noticeable – and they don’t raise the black levels around them.

The Samsung S95F TV showing a black and white scene from Oppenheimer

The contrast of Oppenheimer is really well-handled, and the extra Active Tone Mapping option boosts it even further.

The Samsung S95F TV showing an image of a bright butterfly

The fullscreen brightness on the S95F looks stunning, and a major leap forward for OLEDs.