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So whats the competition?

The Puma AI Creator is a first-of-its-kind kit-design platform that the sportswear brand has developed specially for the competition.

Puma AI Creator Manchester City

My Puma AI Creator design based on the prompt “The Loch Ness Monster next to a Viking ship”

The design they came up with takes inspiration from the pitch, with added elements from the goals netting.

This kit, unlike the winning design from the competition, is not likely to be available for purchase.

It gives the power back to the fans.

Puma AI Creator

My Puma AI Creator design based on the prompt “The Loch Ness Monster next to a Viking ship”

Fans are always at the core, you know, clubs belong to fans.

Just like anything else, its a tool and it takes skill.

It was absolutely wild, and I thought the AI came up with something really cool.

Ederson with AI-generated Manchester City goalkeeper kit

John-Anthony Disotto watching someone create a Manchester City jersey using Puma AI Creator

Puma AI Creator John-Anthony Disotto design

My Puma AI Creator design based on the prompt “The Loch Ness Monster next to a Viking ship”