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There they sat,Samsung Galaxy S25 Ultrasthree proud parents:Samsung,Google, and Qualcomm.

And its how the side button on the Samsung Galaxy S25 series is now a Gemini button.

Samsung Unpacked Winter 2025 AI panel

Analyst Bob O’Donnell chats with Google’s Sameer Samat.

Samat admitted, We do disagree frequently.

There was disagreement on how long to press the button before the assistant shows up.

The group didn’t go into any specific details, though.

Samsung Unpacked Winter 2025 AI panel

Left to right: Analyst Bob O’Donnell, Google’s Sameer Samat, Samsung’s Jay Kim, Qualcomm’s Christopher Patrick, and Dr. Chris Brauer.

Did Google want a longer press?

Samsung a shorter one?

We may never know, but its clear that they worked it out satisfactorily.

Samsung Galaxy S25 in hand, Now Brief app

As Samat noted, Productive disagreement on product design is necessary.

For his part, Qualcomms Patrick also recalled late-night calls and occasional disagreements.

This group and the industry do have their work cut out for them.

Now the number is 27%.

It seems that to meet this demand, the partnership disagreements and all is only just beginning.