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The backlash has been swift and vocal, with even a senior employee at Google weighing in.

Analysis: An unedifying spat

Neither Google nor Microsoft come out of this particularly well.

Bing

There’s no denying this looks like the Google home page.

Perhaps the most damning aspect is that this only happens when you search for ‘Google’.

Other searches (we tried ‘hats’) gives you the default Bing page.

Via9 to 5 Google

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Bing’s result page for ‘Google’ looks a lot like… Google

There’s no denying this looks like the Google home page.