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Appleis a fantastic tech company that is, perhaps, not having its best moment.
It’s not that the work on Siri isn’t important or worth pursuing.
I desperately want a better Siri, but I think what I miss is Apple delivering FOMO-inducing products.
The Vision Pro remains an almost unmatched piece of engineering but has not moved the consumer needle.
You might counsel me to be patient.
It’s not something new and not the reset Apple needs.
It’ll potentially be a true hybrid between a smartphone and a small tablet.
Current rumors have itlaunching in 2026(a larger folding iPadcould follow in 2027).
That’s not soon enough.
Apple needs something this year.
My hope is that Apple will tease its first folding gear atWWDC2025.
But it’ll still feel mostly like a mop-up.
It has yet to address the true state of the Vision Pro.
