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In 2025, software took over the stage almost entirely in San Jose atSamsungs Galaxy Unpacked event.
So lets chat Samsungs latest OS polish, its handy new tricks, and its spotty AI-fication.
That doesn’t seem to be the case with the Samsung Galaxy S25 series and One UI 7.
Its the little things that add up, surrounding the introduction of two big things.
I really love how it expands when tapped while playing music, displays timers and how it communicatesGoogle Mapsinfo.
Its great having it so low on the screen, so its more accessible one-handed.
It feels more intuitive thanApples Dynamic Island which it seems inspired by.
Moreover, Now Brief is a genuinely useful addition to the One UI suite of features.
Id also like it to be a little less… wrong?
After waking up one morning, it recommended me a liquid EDM playlist.
But its in Now Brief that we approach the cluttered state of Samsungs AI suite.
Samsungs AI confusion
And then theres Google Gemini.
On One UI 7 and the S25 range, Gemini has replaced the default Google Assistant (Bixby who?
That being said, Samsung has added cross-app actions to the S25 range with Google Gemini.
Its supposedly underpinned by AI, but its unclear how AI actually factors into the function of this tool.
After all, its basically a simple-to-access spin onGoogle Lenswith support for on-screen circling.
Similarly with Now Brief, its not clear just how much of it benefits from so-called AI features.
Certain Galaxy AI features require [a] Samsung and Google Account.
[An] internet connection may be required to use some features.
AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.
Between Circle to Search and Now Brief, I now have two AI features that I like.
And I dont think I could sensibly pay for either.
TheSamsung Galaxy S25 range is available now.