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Counterpoint Research has been ringing this bell since late last year when itproduced a similar report.
Overall, foldable phones have never accounted for more than 2% of the entire smartphone market.
Motorola Razr 50 Ultra
One factor that might be holding back the foldable market is price.
Some of the best folding phones cost double that of a standard flagship.
Folding phones won’t disappear from our digital landscape.
Motorola Razr 50 Ultra
In fact, Counterpoint Research indicates that the market is preparing for a resurgence.
Most rumors now point to Appleentering the foldables market in 2026,which is a lynchpin of this resurgence.
It’s a familiar story.
Apple CEO Tim Cook posing for a selfie while someone else wears a Vision Pro
Then it swoops in with something beautiful and seemingly obvious, a product that captivates consumers and media alike.
Even so, these are otherwise excellent and versatile devices.
Yes, they can be prohibitively expensive, but you know that prices will eventually tumble.
Google Pixel 9 Pro Fold in Porcelain
Apple’s entry, though, will prove to be a game changer.
I tend to agree with them.
Most think the iPhone Fold could be in the $2,000 range.
Folded, the iPhone Fold X would be the size of a Z Flip 6 (but thinner).
For now, it’s a waiting game.
