When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
Most recently, Apple touted a$29,000 Blackmagic camera for shooting Vision Pro spatial movies.
As I’ve written from the start of my Vision Pro journey,I love this headset.
Apple Vision Pro at launch
It’s also a systemhamstrung by humanity we’re not built to shut themselves off from each other.
Wearing these goggles in the home elicits groans and serious side-eyes from family members and partners.
I enjoyed the massive workspace in the office, but my coworkers thought I looked insane.
Apple Vision Pro at launch
I couldn’t find anyone who wasn’t turned off by my recreated gaze.
Even those people who are inspired by the Vision Pro idea could barely afford it for the most part.
$3,500 is not an “everyone” price, it’s a “rarified few” one.
If we write about thebest iPhone(any make, model, or rumor) everyone reads it.
The Vision Pro can’t generate a fraction of the interest.
I believe in the Vision Pro and the technology inside it.
Apple will surely be making some tough decisions in 2025.
Apple’s growth is no longer built on hardware like the iPhone alone.
Does it need brushed aluminum?
What if Apple does away with the displays driving thecreepy EyeSight feature?
And maybe the resolution of the pricey display system could be lowered just a bit.
Apple should look at all the ways it can reduce build costs without ruining the Vision Pro experience.
I know that’s a tall order, but the Vision Pro sometimes feels a bit overbuilt.
To be fair, Apple did this because it was launching a new class of computing: spatial computing.
The problem is that few others were buying the concept.
Most consumers are still happy with regular old computing.
Ship an Apple Vision Lite
Rumors point toVision Pro Litearriving next year or the year after.
Unveil Apple Vision AR glasses
How does this help the Vision Pro?
That’s a hefty mobile investment, and a signal to Apple that you are a devoted customer.
What if when you buy that smartphone, Apple offers you a Vision Pro for an extra $599?
That’s far from free, but it is a massive discount for Apple’s best-paying customers.
I think Apple would be surprised at how many headsets it would end up moving.
