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Instead, they made a persuasive argument about what it’snot.

After all, it can recognize physical presses, pressure, and gestures.

Apple iPhone 16 Pro Max Camera Control

The iPhone 16 Pro with the back off and Camera Control’s components visible

Achieving this, however, wasn’t easy.

Apple executives told me that every iPhone 16 gets custom treatment.

Sounding somewhat obsessive, Dinh described this individualized process.

Apple iPhone 16 Camera Control inside

The iPhone 16 Pro with the back off and Camera Control’s components visible

“Every unit is tuned for tactility, force, and touch sensing.

That sounds like a lot, but Dinh wasn’t done.

Hearing Apple’s attention to detail isn’t surprising.

Apple iPhone 16 Camera Control inside

Close up view of the of many different components and sensors that make up Camera Control

The tolerances on an iPhone are undeniably exquisite.

Inside Camera Control are four distinct technologies.

Okay, okay, this is perhaps not just a button.

Apple iPhone 16 Camera Control inside

A tactile switch enables the click experience that quickly launches the camera for taking photos and videos

Did it start with an Apple engineer shouting, “Eureka!

Another button is all we need to perfect our near-perfect iPhone!”

Turns out it wasn’t quite like that.

A high precision force sensor detects-input force to unlock the light press gesture.

A high-precision force sensor detects input force to unlock the light press gesture.

“We didn’t necessarily begin by saying, ‘We should add a button to the iPhone.’

We started talking about experiences that we could enable,” said human interface designer Manzari.

We didn’t necessarily begin by saying, we should add a button to the iPhone.

A multi-pixel capacitive sensor directly-under a thin sapphire crystal detects touch interactions when you slide your finger on the Camera Control to make adjustments.

A multi-pixel capacitive sensor directly under a a thin sapphire crystal detects touch interactions when you slide your finger on the Camera Control to make adjustments.

Sometimes, speed and quality are at odds with each other.

It’s a powerful tool not only for well-exposed and clear imagery but also for composition.

As it is, it turns out, in the iPhone 16.

Camera Control with Visual Intelligence

(Image credit: Future)

That may be more so now that Visual Intelligence is firmly ensconced in Camera Control.

The former, in particular, is quite effective at identifying any object I show it.

It’s also encouraging that Apple designed Camera Control with third-party apps in mind.

Camera Control with Visual Intelligence

(Image credit: Future)

Apps like Kino and Blackmagic are already taking advantage of the new iPhone 16 hardware features.

If not that, it’s certainly a physical doorway to so many Apple features.

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Camera Control with Visual Intelligence

(Image credit: Future)

Camera Control with Visual Intelligence

(Image credit: Future)

Camera Control with Visual Intelligence

(Image credit: Future)

Using focus and exposure lock with Camera Control

(Image credit: Future)

Using focus and exposure lock with Camera Control

(Image credit: Future)