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This reluctance highlights a gap between AIs growing presence in ecommerce and the trust consumers place in it.
“Shoppers want to know exactly what theyre buying, whether its a size, color, or brand.
Trusting an AI to make those decisions autonomously is a tough sell.”
AI is a tool thats only as good as the problems it solves," said Zakowicz.
Providing poor experiences, whether by AI or a human, will result in lost sales.
