When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
OpenAIproudly debutedChatGPT searchin October as the next stage for search engines.
According to a recentreviewby Columbia Universitys Tow Center for Digital Journalism, that celebration may have been premature.
The study tested 200 quotes from 20 publications and askedChatGPTto source them.
The results were all over the place.
Sometimes, thechatbotgot it right.
Other times, it attributed quotes to the wrong outlet or simply made up a source.
Gambling on accuracy when asking ChatGPT about the news is not what OpenAI or its partners want.
The deals were trumpeted as a way for OpenAI to support journalism while improving ChatGPT’s accuracy.
Licensed access to content doesn’t change that basic fact.
More than a third of the responses in the report fit this description.
That’s more than a small coding fix.
OpenAI wants ChatGPT search to be where people turn for quick, reliable answers linked and cited properly.
If it cant deliver, it undermines trust in both AI and the journalism its summarizing.
