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But in recent months, those figures have been ramping up at an impressive rate.

Similarly, its European sales are set to double this year.

Denza Z9 GT

It also eclipsed Musks sales in the last quarter of 2024 by some 100,000 units.

The line-up could also include the D9 minivan, several SUVs, and off-road vehicles.

Buyers in this market typically shop with a budget in mind rather than proving particularly brand loyal.

Denza Z9 GT

Just look at South Koreas Genesis, for example.

Of course, their model range is wider and covers a variety of price points.

Even so, its not easy being a niche premium EV brand.

Denza Z9 GT