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A successful digital culture considers how tech can have an impact onemployees, customers and wider communities alike.

Real digital transformation requires more than just investment in tools - it demands a people-first approach.

Employees sat around together discussing business issues.

Addressing this gap could unlock significant benefits, from enhanced employee engagement to greaterproductivityand economic growth.

Director of Commercial, Product and Marketing at Virgin Media O2 Business.

In fact, digital leaders experienced over twice the productivity growth of digital followers between 2021 and 2023.

To prevent future missed opportunities of this scale, IT decision makers often have internal tech barriers to overcome.

They need to ensure they are making smart investment choices in technology that align with their specific needs.

Its key to assess which investments could make an actual difference to how your business operates.

It might be a small step like starting to use AI to streamline notes ordocument management.

But investing in tech is only half the battle.

Ensuring your people are ready to use it effectively is what turns investment into impact.

But building a strong digital culture hinges on your people and their attitude towards using new tech.

Enabling staff to focus on higher-value tasks by reducing time wasted or time-draining tasks increases productivity.

Digital leaders report that their employee satisfaction is three times higher than that of digital followers.

Fortune favors digital leaders

The power of a strong digital culture is undeniable.

It boosts revenue, productivity and employee engagement.

We’ve made a list of the best AI tools.

The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.