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Dolby has done an incredibly job of making the general public recognize it as an audio gold standard.
Sure, it has decades of movie theater ads to thank in part.
The Samsung HW-Q990F will support Eclipsa Audio in 2025.
But even folks who barely know what Dolby Atmos is know its meant to be good.
One tech giant says Dolby cant be the sole future of immersive audio, though.
Samsung made one of the first great Dolby Atmos soundbars, the HW-K950 from 2016.
The Samsung HW-Q990F will support Eclipsa Audio in 2025.
That company nickel-ing and dime-ing everyone?
Yep, hes talking about Dolby again.
Dolby is not involved in gaming seriously, and theyre not involved in in-car audio.
A room full of microphones and wall-mounted speakers.
And theyre things we want to we involved in.
We want to give great sound to everybody all the time, says Devantier.
Its going to be a big deal, says Devantier.
$48k of Genelec speakers, around a prototype Samsung soundbar.
Ambisonics here means a full sphere of sound, including overhead and underneath.
Ambisonic microphone setups can be pretty expensive, but they dont have to be.
Budget buyer favourite Zoom makes a series of super-affordable Ambisonics microphones and audio players.
A prototype Samsung rear speaker.
Imagine youre a BBC reporter, out on the streets.
You cannot do immersive content for reporting today, says Devantier.
Fast forward 2-3 years from now.
This offers 16 streams of audio plus two-to-three streams of channel-based audio.
It gets to the studio at the BBC and, no problem for the mixing person.
Left channel, right channel, crank up the street sound.
Ive got immersive content.
And the idea is that even more approachable hardware for the job will come with a similarly approachable format.
All those things all exist free and open.
Before it’s been possible to try the format, I took a visit to Samsung Audio Lab itself.
I got to visit two rooms that offered a glimpse into the future of multi-channel home audio.
These speakers launched in 2024.
The idea is they looks just like picture frames, but have three-way speaker drivers baked-in.
These sound far better than youd guess was the general reception from the press, including TechRadar.
Samsung is working at getting them playing as a wider team of four.
And thats why the room was filled with an obstacle course of microphones.
I also got a second demo, one probably of more interest to the average AV fan.
Ive wanted a pair of these for years, but have never been able to justify the expense.
And here was a room filled with $48,000 worth of them.
But thats not really what I was there to listen to.
There was some music, a film excerpt.
The first demo sounded great.
After a bit of begging I also got to hear the Genelec rig.
In that case, there was a lot less bass volume, and mids with a flatter response.
And they generally sounded a bit more relaxed and less “in your face than the soundbar demo.
The most interesting part was sitting behind us the whole time, though.
