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It wasn’t the first.Pulsar, which introduced the first digital watch in 1972, holds that distinction.
Shining through it was the single-line LED readout.
The original Armitron LED watch from 1975.
My grandfather owned one of those original LED watches, and it was a big deal back then.
He didn’t own it for long, though.
To this day, most Armitron watches cost under $200.
Armitron CMO Marisol Tamaro
I wondered, though, if, in this age of wearable innovation, that’s enough.
I wanted to be Innovative, but I also want to make it affordable.'"
It’s, by a wide margin,the market leader in smartwatchesandoutsold all Swiss-made watches in 2020.
Armitron CMO Marisol Tamaro
No current numbers are available, but Armitron’s move into smartwatches makes it clear how the wind blows.
‘As a company we’re kind of figuring out like, first of all, do we go there?
You know, is that the right thing to do for Armitron?’
Some classic Armitron digital watches from its vault.
“We only just got into the game on that this year.
As a company, we’re kind of figuring out, first of all, do we go there?
You know, is that the right thing to do for Armitron?”
said Tamaro, who also admitted that their customers were asking about it.
Certainly, Armitron’s watches have the right looks.
Despite its smartwatch newbie status, Armitron is not ruling out the possibility of expanding its wearable portfolio.
I wouldn’t say it’s out of the question."
In the meantime, Armiton is carefully stepping into the future while honoring its past.
Its warehouse has a fully stocked archive and has been selling some restored vintage watches.
Granted, its LED screen is far from the tiny, albeit battery-sucking one of the 1970s.
