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Siri hasn’t been entirely left out.
It’s more conversational but the limits of its capabilities are still painfully apparent.
Virtually all difficult questions are handed off toChatGPT,OpenAI’s far more powerful generativechatbot.
And it’s not even a particularly smooth or fast handover.
When I was on vacation, I startedtaking pictures of the starswith theiPhone 16 Pro Maxand theSamsungGalaxy S25 Ultra.
At one point I realized I couldn’t easily identify some of the star clusters and constellations.
I captured a screenshot and asked Siri to identify the stars in the image I shared.
Should I go ahead?"
Some believed we might see the full realization of this promise withiOS 18.4but that updateappears delayed.
Yes, I get that Apple is the most privacy-aware and secure consumer platform and ecosystem.
A portion of their AI strategy revolves aroundPrivate Cloud Compute.
But what is that locked-down vapor actually doing for us?
But that was then and this is now and by now, I mean the AI revolution.
The only way to stay ahead of it is to move as fast as it’s developing around you.
AI Time
Apple appears locked in an old model of long-term software upgrade cycles.
It’s as if Apple doesn’t fully comprehend the AI development pace.
OpenAI and its competitors are not working on 12-, 9-, or 6-month cycles.
We’re getting significant model updates every three months, andsometimes in bunches.
It feels like a free-for-all because it is.
You might argue that Apple has delivered a lot of Apple intelligence since June.
There are features like Genmojis, Image Playground, and Writing Tools that vary on the scale of utility.
Most are not very useful at all.
I’d honestly prefer Apple get to work on generative image creation that produces more usable images.
Even writing Tools is not something I tap into very often (if at all).
It’s time for Apple to stop being so cautious and officially join the fight.
I think Siri is still a massive opportunity for on-gear intelligence, instant information, and automation.
Now it’s time for Apple to let go, hurry up, and do its thing.
