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In fact, I asked a bunch of people around me.
For the first time that I can remember, Apple seems… lost.
Could the company have done something differently?
By all rights, Apple could have started the AI arms race if it had wanted to years ago.
And yet, the likes ofOpenAIandGooglehave not only breezed past Apple but lapped them.
If thats not an admission of a fumble, I dont know what is.
Apple certainly felt confident in Apple Intelligence when WWDC took place.
Apple is reportedly lagging behind its internal targets according to Bloombergs Mark Gurman.
In reality, though, the company barely had a functional prototype.
And Apple engineers will need to move mountains to get it finished by May as planned.
In some ways, weve seen this before with Apple and gaming (hear me out).
The next couple of years will be fascinating to watch unfold.
