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Thats because Bloomberg journalist Mark Gurman believesAppleis consideringinserting adverts into the Apple Maps app.
Apple Maps wouldnt be the first Apple app to come with built-in ads.
Now, it looks like Apple is returning to the idea in a more serious way.
Degrading your search results
A move like this sticks in the craw for a number of reasons.
I take some small comfort knowing that Apple is far more committed to user privacy than Google is.
But it doesnt overcome my main problem with seeing ads in a mapping app.
But if Apple handles this move poorly, I might have to start looking for an alternative app.
