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Even so, that hasn’t stopped Amazon from plotting a far bigger place for Alexa in your life.
When youre asking about the best route to the airport, plausible but wrong isnt going to cut it.
At the same time, caution about mirages can’t slow down responses.
The company will need to bring the new Alexa up to speed to make it attractive to users.
Ambitious Alexa AI
One thing Amazon is particularly keen on is keeping Alexas personality intact.
That said, generative AI is probabilistic, meaning it predicts responses based on patterns rather than absolute truths.
The stakes are high, and any misstep could hurt Alexas reputation.
In particular, Google has all but overwritten Google Assistant with Gemini across the board.
Amazon had a major lead over its rivals regarding smart speakers and smart displays.
Still, Amazon has some assets that could make up any existing gap.
The company recently debuted the Nova AI models, which were built in-house and designed specifically for Alexa.
Whether this is enough to leapfrog the competition remains to be seen, but time will certainly tell.
