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Almost all of the time spent duringAmazons February 26, 2025, Devices and Services eventwas on Alexa+.

But its also a touch-first experience now more than ever.

Amazon�s Panos Panay at the Feb 26 Amazon Event with an Echo Show 21

As impressive as chatting with the new Alexa is, the interface was designed with touch in mind.

The screen part of the Alexa experience is more critical than ever before.

Your Echo Show isnt even just for streaming a TV show or movie fromPrime Video.

A grocery list in an Amazon Fresh cart on the Echo Show 21, made with Alexa+

Beyond just chatting it up with Alexa, Amazon wants you to interact with Alexa+ with touch.

I already find the Echo Show handy.

It’s a multipurpose screen that potentially lets you put your phone away.

Panos Panay at the Amazon Devices Feb. 26 Event

That could be really handy, plus you get the added benefits of a larger screen Echo.

Its part of Amazons larger play here: to get an Echo screen into everyones home.